15 March, 2015 - With the growing trend of online property search, the quality of property photos is crucial in attracting leads for agents. A house in Orlando, USA, sat on the market for nearly 8 months before finally sold in just 8 days thanks to the newly-appointed agent’s professional photo-shooting skills.
He uploaded the re-taken photographs to the Internet on 28th February, and quickly captured the eyes of several interested buyers. On 10th March, the seller eventually received the first satisfactory offer in 8 months and sold the property. The power of photography in property marketing has once again proved its worth to the industry.
"Photos are the first impression, and can generate interest and excitement, which leads to good offers," stated Jani Strand, spokeswomen for Redfin, a real estate agency based in Seattle, in an interview with Wall Street Journal.
Here are the listed photographs of the house before and after the new agent took over:
Before After
Before After
Before After
In Hong Kong, high-standard property photography is similarly gaining importance among property agencies. To ensure every photo they list is up to standard, some agencies even provide photography training for their agents.
Below is a recently leased property in 118 Tung Lo Wan Road, Tin Hau. Photos were re-taken by OKAY.com consultant Johnny Ng:
Before After
Before After
